My Role
UI design for the Ar/VR interface
Wireframing
Prototyping
Usability testing
Visual assets
Team
4 Interaction designers
Tools
Figma
Photoshop
Visual assets
Duration
January 2024- March 2024
Recognition
Indigo Design Awards
🏆 Gold – Virtual Reality (VR) Design
🏆 Gold – UX, Interface & Navigation
🏆 Silver – Interactive Design
Entelechy Design Awards
🏆 Best Innovation
🏆 Best Video Prototyping
Project Overview
Vision Designer simplifies interior design for users overwhelmed by choices and visualization challenges. With features like curated furniture selections, personalized style quizzes, and collaborative tools, it streamlines the process, helping users bring their design visions to life effortlessly.
To identify the core challenges users face with home design tools, we conducted a series of user interviews and exploratory research. Participants shared their struggles with overwhelming choices, visualizing furniture placement, and navigating overly complex interfaces. These insights helped us define key usability problems
What is the problem?
User Interview.
Insights driving design decisions and innovations
Using insights from our primary research, we developed detailed persona and empathy map that represent our target audience
Around 70% of homeowners report feeling overwhelmed by the number of design options available, often leading to indecision or dissatisfaction with the final outcome
Home Design Survey 2022
65% of individuals struggle to stay within their budget when designing their homes, often due to a lack of affordable, tailored solutions
archdaily.org
The NAR found that 67% of people prefer to see 3D renderings or virtual tours before making decisions on interior design, showing the growing need for visualisation tools.
NAR
What does the market hold?
In 2024, the revenue in the Home Décor market Segment worldwide amounts to an impressive US $133.60billion.
This market is projected to experience steady growth, with an annual increase of 3.89% (CAGR 2024-2029).
When comparing global figures, it is noteworthy that in the United States generates the highest revenue, reaching US $35,440m in 2024.
AR and VR adoption in real estate and interior design could reduce design costs by 10-15%, as clients make more confident decisions when they can visualize their space in 3D.
Goldman Sachs
52% of consumers are more likely to engage with interior design projects that incorporate AR or VR technologies, as it allows them to interact with virtual representations of the space before committing to decisions.
Deloitte
We chose Apple Vision Pro for its ability to turn abstract design ideas into immersive, interactive experiences. Its spatial computing and intuitive controls allow users to visualize and adjust their spaces with clarity—addressing key pain points in home design.
ideation.
By conducting user interviews, empathy mapping, and behavioral analysis, we were able to deeply empathize with users and uncover common challenges like decision fatigue and lack of design confidence. Using affinity diagramming and “How Might We” framing, we synthesized insights into clear themes. These informed the development of distinct personas, grounded in real user needs, which guided our design decisions moving forward.
From Ideas to Structure.
Mapping this end-to-end user flow was crucial in helping us understand the full journey—from onboarding to purchase and beyond.
It allowed us to:
Identify experience gaps, such as unclear handoffs between design and shopping modes.
Visualize user intent at each stage to help prioritize key touchpoints like the AI quiz, moodboard creation, and AR placement.
Spot redundancies and streamline steps, boosting task efficiency and reducing friction.
Align cross-functional teams—design, content, and tech—around a shared mental model of the user journey.
Features.
Environment concept of the interface
Testing.
Usability insights & improvements
10
Testers
5
Tasks
Interactive Figma
prototype
Macbook
8/10
Users found it helpful
80%
73%
users
of tasks
were completed
sucessfully
completed their tasks
without external help
A usability test with 10 participants was conducted on a high-fidelity Figma prototype (MacBook) to evaluate core user flows. Key UX metrics—discoverability, task efficiency, and interaction clarit were assessed across 5 tasks. Insights led to targeted UI refinements that enhanced navigation, feedback, and overall usability.
Task-Level Insights & UX Improvements
final solution.
Key Takeaways
